Social media is ubiquitous, and there is no shortage of computer-mediated tools that allow people and companies to create or exchange information through powerful social media platforms. We have a team of digital producers and developers with experience integrating different social media platforms’ programming interfaces in a way that complements your business marketing approach and goals. This means there is a lot of inexpensive, original and voluntary user-generated content waiting to be tapped. You just need to find it. Voltage developers can help with this as we recently did by incorporating Offerpop into one client’s system.
Wouldn’t it be great if social media content reinforced the products and services on your website? And wouldn’t it be great if you could filter out negative social media posts that don’t work for you? That marketing approach utilizing free, user-generated content, or UGC, can be a disaster if you tap into random, poor quality content that lacks the direction and tone you want displayed on your website.
Here’s where the web-based social marketing platform Offerpop comes in. Offerpop provides a visual marketing platform that allows you to tap into aggregated UGC. According to a study reported by Offerpop, “92% of consumers trust online content from friends & family above all other forms of brand messaging. And they trust strangers second most — far more than they trust content from brands.”
From that perspective, you can see how smart a marketing approach tapping into “trusted” UGC from social channels can be. It improves engagement and drives higher levels of revenue on your website.
Voltage’s digital team is here to help guide you through all the steps you need to collect and display valuable, trusted UGC on your website through Offerpop’s visual social media marketing platform. One of the benefits of using Offerpop on your site to display UGC is not having to worry about staying compliant with the rules and policies of the social platforms. In addition, any campaigns that run through Offerpop’s software automatically start tracking metrics related to the campaign. That way you can track what’s working and what is not, and assure that you are getting a good value for the money you are paying to operate the campaigns.
Voltage can help your company utilize Offerpop to make the most difficult tasks in social media marketing become easier and successful while being beneficial and flexible to your marketing goals.
Contact Voltage here to speak with someone about integrating Offerpop on your website.