The challenge

Trimble, a powerful software company, chose VOLTAGE to power vivid landing pages for three applications. Trimble creates incredibly effective construction software that needed to be described quickly and simply.

Trimble first wants to educate visitors after they click through an ad. With online content a constant distraction, keeping visitors’ attention became a priority and communication became a key goal for the site.

What We Did

VOLTAGE sprang into action to design visually descriptive pages for:

• AllTrak™ Cloud, a tool management application
• CrewSight™, a jobsite access control system
• Workforce Registry, a labor and crew management tool

These landing pages educate visitors on the three applications with little industry jargon and clearly communicate the capabilities of each product. The average Joe understands what these apps can do. Clear CTAs then urge site visitors to talk to Trimble about demos and more information.

VOLTAGE closely collaborated with Trimble stakeholders to discover the software’s capabilities. The we focused on visual design – especially animation. These design elements help:

• Show the software’s features and benefits in real-life scenarios
• Create an experience unlike any in the industry
• Engage visitors to keep them scrolling

In addition to visual design, we fine-tuned details to further communicate features and benefits. Listening, adjusting, and communicating with Trimble, we translated industry lingo into common language.

Since the page designs, layouts, and animations were meticulous, development was equally intricate. Our developers coded the sleek UX to run reliably and smoothly.

Results

We combined our design, copy, and development forces to create landing pages for Trimble’s construction software. Now, everyone can understand how these powerful applications help large construction companies.

For more VOLTAGE call 303-664-1687 or email us at info@voltagead.com.