What do you get when you put 21,000+ outdoorsmen and women in the same city as 1500+ outdoor lifestyle brands in Salt Lake City, Utah? The Outdoor Retailer Summer Market, a.k.a. the world’s largest outdoor sports industry gathering in the world.
Last month VOLTAGE designed one of the many colossal window graphics that adorned Salt Lake City’s Ice Palace convention center for this summer’s Outdoor Retailer event. The graphic, which was designed for Fjällräven and their partner footwear company, Han Wag, stood over 14 feet tall and 114 feet wide.VOLTAGE helped these brands make an impressive showing at OR with show giveaways, new graphics, and a campaign which launched in Outsite Magazine. It’s was very successful for Fjällräven as they garnered the gear of the show award for their Kajka backpack.
What’s more, fellow clients, Life is Good and Umpqua, were also at this year’s OR Summer Market. Umpqua launched a new line of packs and bags and identity designed by VOLTAGE (more to come on this). With a few days of summer left to spare we hope you get outdoors a bit before the snow falls.