The Land Cruiser lifestyle isn’t for everyone. But it sure is for those who shop Cruiser Gear. With great design and adventure-ready gear, Cruiser Gear essentially crowdfunds vintage 'Cruiser giveaways. When they heard about the work we did with Hot Pursuit, they came knocking to see what we could do for them.
Ad strategy isn't just about getting more ads in front of more people. It's getting the right eyes on content that's geared to convert. With our targeting strategy combined with the right mix of fresh content, new customers came cruising in.
Not only did we grow traffic to the site, but the customers we attracted had a 7% lower bounce rate and 12% longer average session. What this means: We were able to attract people who were truly bought in to the Land Cruiser life.
All told, we logged an average ROAS (return on ad spend) of 13.7, more than doubling monthly sales and creating some happy campers on the Land Cruiser team.
