HLTH Code has their eyes on the industry leader slot with their scientist-formulated, keto-friendly shake. While their team had rich, industry-leading nutritional expertise on their side (and a truly tasty product), their platform for delivering a great subscription experience was holding them back.
We embarked on a journey to rebuild and relaunch the site's backend with a cleaner subscription experience and UX. The result: more control over subscriptions, customers, and marketing thanks to clean, custom code, built-in features, and image optimization. And the upgraded platform doesn't challenge Facebook policies like the old site did, which meant HLTH Code could get social ads up and running.
Growing sales doesn't happen overnight. A series of discovery sessions, brainstorms, branding sessions helped us explore the essence of HLTH Code and deliver some big ideas that would help their team reach untapped potential and shake up the shake landscape.
HLTH Code had many messages they wanted to promote to a wide but diverse audience – the perfect opportunity for landing pages. We turned around the first long-scroll page in a matter of days by using a page builder vs. custom code to save the client time and money. Each dedicated landing page features targeted messaging and imagery and welcomes traffic from strategic ads we put up on Google and social.