Take a look at the changes we've made to our privacy policy effective May 25, 2018. By continuing on this site you agree to the terms stated in this policy

Read More Close
Menu
Close

Heretic Studio

Lighting the way forward

Heretic Studio produces made-in-the-USA LED lights for adventurous vehicles who want to keep playing after the sun goes down. They’re raising the standard in the lighting industry with their premium light kits, bars, and mounts.

As their popularity grew, they wanted a logo as bold as their products – one that would speak to their community of rough riders and hold traction across digital and print applications.

Logo design

 

The new Heretic Studio logo shows the off-road space who’s boss. Action-oriented typography and a hefty weight is a power play that’s practical across both product and packaging. An angular approach ties in the brand’s iconic product design and shape, while distinctive cutouts slice through the dark letterforms like beams of light.

B.O.O.H. (Bat Out Of Hell)

 

Secondary logos and graphics keep the story going and expand the brand's territory into full-on lifestyle.

Photography

 

These lights are meant to be shot at night. We sent out a pro crew to capture an after-hours adventure, delivering stunning nighttime shots that hype the product living its best life.

Team

 

Eric Fowles, Creative Director
Justin Houston, Producer
HARKAN FILMS, Photo & Video

New Case Study / 18-7-22

Salad and Go

Next Post