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Hot Pursuit

AD STRATEGY BOOSTS ROAS TO 9x AVERAGE

The Hot Pursuit Dream Car Giveaway offers shoppers a chance to win dream cars with every dollar they spend on the site. The trick, of course, is capturing enough orders to cover the cost of the car. Which takes reaching the right customers. And that's where VOLTAGE plugged in.

BUILDING TRUST

 

With an average conversion rate of only .3, Hot Pursuit needed to find their gas pedal. To build trust, our first order of business was to move the site over to Shopify for a smoother user experience with room to grow. And it helped: The conversion rate soon averaged 2.27, even making Shopify's list of top 5% of sites built in the same timeframe.

AUDIENCE TARGETING & CONTENT

 

It's one thing to target the right audience. It's another to have content that catches eyes. We upped the ante and drove the Hot Pursuit brand forward with a logo update, slick photography, and video that took a smooth right at humor.

REVVING THE ROAS

 

Where most brands would be excited to get 4x ROAS (return on ad spend), our ads helped Hot Pursuit shift things into high gear to deliver a blistering 9x ROAS.

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