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Going the distance with an out-in-front brand

The MOOTS team had practically perfected the top-of-the-line bicycle, they just needed a little push to hone in their identity and reach new audiences with their coveted titanium-framed creations.

Brand book


The best brands are built on clear, consistent systems teams can commit to. We handed off a beautiful brand book, chock-full of direction for designers, photographers, copywriters, and content creators that will help MOOTS foster recognition and retain consistency as they grow.



Switching gears to copy, we churned out a brand mantra / mission that will guide their team and connect with their audience: a passionate cult of explorers and wanderers, athletes and weekend warriors, joyriders and dreamers.



Aaron Walser, Creative Director
Jeremy Fogleman, Design
Will Kuecker, Copy
Patrick Brennan, Project Manager

New Case Study / 14-3-21

Desktop Metal

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