The MOOTS team had practically perfected the top-of-the-line bicycle, they just needed a little push to hone in their identity and reach new audiences with their coveted titanium-framed creations.
The best brands are built on clear, consistent systems teams can commit to. We handed off a beautiful brand book, chock-full of direction for designers, photographers, copywriters, and content creators that will help MOOTS foster recognition and retain consistency as they grow.
Switching gears to copy, we churned out a brand mantra / mission that will guide their team and connect with their audience: a passionate cult of explorers and wanderers, athletes and weekend warriors, joyriders and dreamers.
Aaron Walser, Creative Director
Jeremy Fogleman, Design
Will Kuecker, Copy
Patrick Brennan, Project Manager