Peterson Partners had a portfolio of success stories, but needed to nail down some forward-thinking positioning of their own. We helped uncover the values, positioning, and purpose that would build on their successes and move them into the future, crafted a new tagline, and custom-built a shiny new website to put their purpose front and center.
Some brands make noise. Others make change. Over the years, Peterson Partners had fostered a hugely successful portfolio, but Joel Peterson wanted to hone in on something bigger for their future, so they called on us to rebrand and relaunch their portfolio with more purpose.
Peterson Partners offers more than capital, and we sensed their heart to back mission-driven entrepreneurs. We initiated a brand workshop with key stakeholders to uncover the values and positioning that would build on their successes.
We added logos, images, and summaries for each of the world-changers in their portfolio. And then we turned around and did the same for PetersonVentures.com.