Fly fishing is a lot like working in eComm. Seriously. Allow us to explain:
Waders recommended.
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Bikes. Boxing. Blue hair.
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You’re ready for adventure and you’re aiming to reel in some big fish (or customers).
Fly fishing: Catch a salmon
eCommerce: Drive eComm results
Okay, you’ve got your goals. Now you need to understand your surroundings to make the most of your excursion.
Fly fishing: What season is it? What fish are nearby? What’s the water temperature like?
eCommerce: What’s your market look like? What customers do you want to attract? What are the hot trends?
Next, you need the right tools. Be sure you have your bait and tackle in order before wading in.
Fly fishing: The right rod, flies and waders. Perhaps you also need a guide.
eCommerce: The right technology, tools and team. An expert might also be useful.
It’s finally time dive in and asses what works. Begin with fundamentals, hone your skills, and emerge from the crowd.
Fly fishing: Begin with a fundamental tactic like nymphing
eCommerce: Lure in your targets with email marketing and organic social.
Fly fishing: Move to something that takes a little more skill – like dry flies.
eCommerce: Branch out from the basics into something a little more advanced.
Fly fishing: Put your casting arm to work and move on to emergers.
eCommerce: Refine your brand voice with some solid storytelling.
You did it! You conquered the river, and you’re ready to raise the stakes and play up your strengths.
Fly fishing: You snag your first salmon
eCommerce: You land a big sale or client
It won’t all be sunny days and quiet rivers. You will have learning opportunities along the way.
Fly fishing: A good catch will kick off the line, or you don’t even get a nibble.
eCommerce: You make a business gaffe, or your customers aren’t biting.
The more you practice, the more you’ll improve. Bigger waters, here we come!
Fly fishing: You’ll snag larger fish and explore tougher locations loaded with competition.
eCommerce: You’ll land bigger clients, make bigger sales and compete with bigger fish.
Continued growth means you can target bigger competition.
Fly fishing: Experiment with new flies that look tastier than what other anglers are casting.
eCommerce: Offer better products or unique services. Find your niche in the market to set you apart.
You have the experience, now it’s time to really dive in and give the fish what they want.
Fly fishing: Analyze the stomach contents of your catch and adjust your flies to reflect what they’re biting.
eCommerce: Do your research and dive into data. Use A/B testing to iterate and find what your audience wants.
By now, you know what you’re doing. You’re an expert in your field.
Fly fishing: You’re the master and guide for others working on this fly fishing thing.
eCommerce: You’re an expert in your niche, and others look to you for guidance.
Looking for a guide on your journey?
VOLTAGE can help
In this tutorial we’ll create a simple webapp that demonstrates how to use Laravel Queues. We’ll look at database and Redis queue connections. We’ll see how Horizon can provide configuration and monitoring capabilities to queues. Lastly, we’ll set up a notification so we get a Slack message immediately any time a queued job fails.
VOLTAGE is celebrating a decade of service, and in honor of the occasion, we’re introducing an interview series with industry insiders (think fashion & apparel, investing, food brands and more!).
