Step 1: Planning for the trip
You’re ready for adventure and you’re aiming to reel in some big fish (or customers).
Fly fishing: Catch a salmon
eCommerce: Drive eComm results
Step 2: Assess your environment
Okay, you’ve got your goals. Now you need to understand your surroundings to make the most of your excursion.
Fly fishing: What season is it? What fish are nearby? What’s the water temperature like?
eCommerce: What’s your market look like? What customers do you want to attract? What are the hot trends?
Step 3: Prep your gear
Next, you need the right tools. Be sure you have your bait and tackle in order before wading in.
Fly fishing: The right rod, flies and waders. Perhaps you also need a guide.
eCommerce: The right technology, tools and team. An expert might also be useful.
Step 4: Testing the waters
It’s finally time dive in and asses what works. Begin with fundamentals, hone your skills, and emerge from the crowd.
Fly fishing: Begin with a fundamental tactic like nymphing
eCommerce: Lure in your targets with email marketing and organic social.
Fly fishing: Move to something that takes a little more skill – like dry flies.
eCommerce: Branch out from the basics into something a little more advanced.
Fly fishing: Put your casting arm to work and move on to emergers.
eCommerce: Refine your brand voice with some solid storytelling.
Step 5: The big catch
You did it! You conquered the river, and you’re ready to raise the stakes and play up your strengths.
Fly fishing: You snag your first salmon
eCommerce: You land a big sale or client
Step 6: Mistakes happen
It won’t all be sunny days and quiet rivers. You will have learning opportunities along the way.
Fly fishing: A good catch will kick off the line, or you don’t even get a nibble.
eCommerce: You make a business gaffe, or your customers aren’t biting.
Step 7: Tackle something bigger
The more you practice, the more you’ll improve. Bigger waters, here we come!
Fly fishing: You’ll snag larger fish and explore tougher locations loaded with competition.
eCommerce: You’ll land bigger clients, make bigger sales and compete with bigger fish.
Step 8: Small fish. Big pond.
Continued growth means you can target bigger competition.
Fly fishing: Experiment with new flies that look tastier than what other anglers are casting.
eCommerce: Offer better products or unique services. Find your niche in the market to set you apart.
Step 9: Give ‘em what they want
You have the experience, now it’s time to really dive in and give the fish what they want.
Fly fishing: Analyze the stomach contents of your catch and adjust your flies to reflect what they’re biting.
eCommerce: Do your research and dive into data. Use A/B testing to iterate and find what your audience wants.
Step 10: The official angler
By now, you know what you’re doing. You’re an expert in your field.
Fly fishing: You’re the master and guide for others working on this fly fishing thing.
eCommerce: You’re an expert in your niche, and others look to you for guidance.
Looking for a guide on your journey?
VOLTAGE can help