Making the dream work: A look inside VOLTAGE’s creative process
They say teamwork makes the dream work. Well, whoever “they” are really knew something.
Google “copywriting resources.” Go ahead, try it. You’ll find thousands of pages with a big list of copywriting resources that seem… meh.
That’s just too much clicking and disappointment. We’ve assembled a short list of seven quality resources to read, watch, to listen to, and write with.
Want a great source for tips, copywriting lessons, and web successes? Listen to Copy Blogger! It has hundreds of articles with content marketing ideas, editing tools, and writing to-do’s that will keep you current in the world of copywriting.
Hot Copy is an easy-listen podcast hosted by Australian-based duo Kate Toon and Belinda Weaver. You’ll hear them and the occasional guest talk about:
The Copywriter Club talks about ideas, processes, and advice. Hosted by Rob March and Kira Hug, the podcast also features all kinds of guest copywriters. This pod aims to get you to think about high-level business and help you grow as an independent copywriter.
With resources for grammar, writing, and citations, the Purdue OWL (that’s short for Online Writing Lab) enhances your copy. Use the vast guidance that this site provides to improve editing and perfect the fundamentals. When you have time, click around for fun to clear up your grammar questions.
For a short inspirational phrase, try Oblique Strategies (on Google Play and iTunes). This app shows you thought-provoking phrases. These phrases were originally made to arouse creativity in the music studio. It can work just as well for your writing. Spark a lot of ideas in a short amount of time for your deadline with this app.
If you’re feeling a bit lazy, tryout this headline generator. Just add three words and click “Give Me Blog Topics” to get five headlines. You may need to alter them a bit, but on a Friday afternoon, it might just do the trick.
If you tend to over extend your sentences, use complex phrasing, or write in a passive voice, definitely check out the Hemingway Editor. It highlights these issues until you change them – if you want to. This app saves you and your editor a lot of time.
The Oatmeal will entertain you with some hilarious grammar and punctuation reminders. Take a break and look at these if you’re running into writer’s block.
Use some of these copywriting resources to fine-tune your copywriting. We’re all for constant improvement here at VOLTAGE! If you have any great resources that you’d like to share, let us know in the comments or tweet us!
VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:
They say teamwork makes the dream work. Well, whoever “they” are really knew something.
There’s no denying we spend a good chunk of our time watching, liking, and sharing on social media.