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laura bizwest roundtable

Technology vs. creativity in the digital agency arena

VOLTAGE Director of Business Operations, Laura Steele, discusses the challenge of balancing tech and creative output along with other advertising executives at a BizWest Roundtable.

Yesterday, our own Laura Steele sat down with nearly a dozen other digital agency leaders for a BizWest Roundtable. The discussion focused on the tension between staying on top of technology and investing in long-term creative strategy.

We are using creative to gain a client’s trust, and once we get that, we help them solve technological problems. 

— Laura Steele, Director of Business Operations, VOLTAGE


While our investment in tech has grown in recent years, the creative side of VOLTAGE remains a cornerstone of what we do. Like Laura says, “We need both sides.”

Read the full article on BizWest: Ad execs seek right balance of technology, creative strategy


VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:

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About Tyler Scott

Tyler Scott

Tyler Scott jumped on the VOLTAGE bus in 2017 with a desire to create. He enjoys fun writing projects, a productive content planning sesh and conducting the VOLTAGE LTD store.

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