Office Culture: The Friday Playlist
Fridays at VOLTAGE unfurl with a new shared playlist each week. Complete with album artwork. Queued up and bringing the office together. Lend us your ear…
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- Stephen Fung-A-Fat May 1
Technology vs. creativity in the digital agency arena
VOLTAGE Director of Business Operations, Laura Steele, discusses the challenge of balancing tech and creative output along with other advertising executives at a BizWest Roundtable.
Yesterday, our own Laura Steele sat down with nearly a dozen other digital agency leaders for a BizWest Roundtable. The discussion focused on the tension between staying on top of technology and investing in long-term creative strategy.
We are using creative to gain a client’s trust, and once we get that, we help them solve technological problems.
— Laura Steele, Director of Business Operations, VOLTAGE
While our investment in tech has grown in recent years, the creative side of VOLTAGE remains a cornerstone of what we do. Like Laura says, “We need both sides.”
Read the full article on BizWest: Ad execs seek right balance of technology, creative strategy
