This celebrity-owned hair care eCommerce store just got a VOLTAGE upgrade. Previously, we helped OUAI create its online presence, and they sold out of product in the first three days. In round two, we boosted the site’s shopping experience to the next level.

Better filtering

We aimed to improve the shopping experience on OUAI’s CLP (that’s Category Landing Page – learn more about the anatomy of a website here). Advanced filters help customers find the OUAI products they want faster.

Over 15 filters narrow down options by product type, hair texture and concern. Frizzy hair? There’s a filter for that. Traveling? There’s one for that, too. Looking for the shampoo and conditioner you love? We got that covered.

In-grid content

We also suggested new, cutting-edge Shopify technology for OUAI. Customizable in-grid content has the ability to display:

• Forms to gather newsletter subscribers
• Testimonials to influence sales
• Imagery to teach customers how to use products

Slide-out shopping bag

When a customer adds an item to their bag, it’s now displayed in a slide-out shopping bag. From this slide, customers can edit their order or hide the bag and search for more products. This slide shows how much more needs to be spent to receive free shipping. The feature helps:

• Show and hide products in-bag
• Get to checkout with ease
• Entice a larger purchase
• Keep customers on their current page

OUAI is on its way to higher sales with sophisticated filtering for quick searches. Top-of-the-line Shopify features display useful content while shoppers browse. An innovative slide-out shopping bag shows free shipping incentives and next steps for customers aiming to perfect their hair-care routine.