Take a look at the changes we've made to our privacy policy effective May 25, 2018. By continuing on this site you agree to the terms stated in this policy

Read More Close

The Current


ouai haircare products

Helping customers find what they want the OUAI way

VOLTAGE adds on-page organization, content and new Shopify tools to boost OUAI’s category landing pages.

This celebrity-owned hair care eCommerce store just got a VOLTAGE upgrade. Previously, we helped OUAI create its online presence, and they sold out of product in the first three days. In round two, we boosted the site’s shopping experience to the next level.

Better filtering

ouai haircare filtering and sorting

We aimed to improve the shopping experience on OUAI’s CLP (that’s Category Landing Page – learn more about the anatomy of a website here). Advanced filters help customers find the OUAI products they want faster.

Over 15 filters narrow down options by product type, hair texture and concern. Frizzy hair? There’s a filter for that. Traveling? There’s one for that, too. Looking for the shampoo and conditioner you love? We got that covered.

ouai haircare filtering details

In-grid content

ouai haircare in-grid content newsletter sign up

We also suggested new, cutting-edge Shopify technology for OUAI. Customizable in-grid content has the ability to display:

  • Forms to gather newsletter subscribers
  • Testimonials to influence sales
  • Imagery to teach customers how to use products

ouai haircare in-grid content testimonial

Slide-out shopping bag

ouai haircare slide out shopping bag feature

When a customer adds an item to their bag, it’s now displayed in a slide-out shopping bag. From this slide, customers can edit their order or hide the bag and search for more products. This slide shows how much more needs to be spent to receive free shipping. The feature helps:

  • Show and hide products in-bag
  • Get to checkout with ease
  • Entice a larger purchase
  • Keep customers on their current page

OUAI is on its way to higher sales with sophisticated filtering for quick searches. Top-of-the-line Shopify features display useful content while shoppers browse. An innovative slide-out shopping bag shows free shipping incentives and next steps for customers aiming to perfect their hair-care routine.


VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:

Like What You Read?

Share it. Your followers will thank you.

About Tyler Scott

Tyler Scott

Tyler Scott jumped on the VOLTAGE bus in 2017 with a desire to create. He enjoys fun writing projects, a productive content planning sesh and conducting the VOLTAGE LTD store.

View More Articles by Tyler

Read More The Current